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We're always here to help you gain insight into our company, our products and your health. You'll find our most frequently asked questions here – but feel free to Contact Us at any time if you don't find the answer you’re looking for.

I thought all fruits and veggies were important - why do I need to pay attention to purple?

All fruits and vegetables are important, and most Americans aren’t getting enough in their diets. It’s also important to get a variety of produce, from a wide range of colors since the vitamin, minerals and plant nutrients found in each fruit and vegetable can vary widely. In particular people are falling short on getting enough purple fruits and vegetables, which accounts for only 3% of total fruit and vegetable intake. According to a national survey, drinking and eating purple and blue fruits and vegetables is associated with healthier eating patterns in children and adults, and overall better health in adults. For information on why purple is important, visit Power of the Concord Grape.