Let the Light Shine with New Welch's Light
Welch's Light Grape, Light White Grape, and White Grape Peach juice cocktails hit grocery shelves this fall
Concord, MA, December 11, 2004
There was a time when health conscious fruit juice lovers looking for great tasting but lighter juice choices for their families were left in the dark. Not any more. Welch’s proudly announces a new line of Welch’s Light juice cocktails, featuring all the real fruit flavor people expect from Welch’s, but less than half the calories, carbohydrates, and sugar.
Welch's Light juice cocktails come in three tasty flavors — Light Grape, Light White Grape, and Light White Grape Peach — giving consumers the variety they’ve been looking for, from a name they know and trust.
Not only do Welch’s Light juice cocktails contain only 70 calories per serving, they also are fortified with calcium and serve up 100 percent of the recommended daily allowance of vitamin C. They contain 40 percent juice and are naturally sweetened with SPLENDA ® No Calorie Sweetener. And with no added sugar, these juice cocktails are fat free and cholesterol free. That makes Welch’s Light juice cocktails the perfect choice for consumers who want a great-tasting beverage for themselves and their families.
“Consumers want the best for their families — products that taste great and have no added sugar,” says Amelia Wish, associate product manager, Welch’s Bottled Juices. “Now families have a great-tasting juice alternative that everyone can enjoy. Parents can feel good about serving their kids a lower-sugar juice cocktail, and kids can drink up the great fruit taste and variety that comes only from Welch’s.”
Let the Light Shine With New Welch’s Light/Add One
Welch’s Light is available in 64-ounce plastic multi-serve bottles and will be on grocery store shelves nationwide this fall. Suggested retail price is $3.69.
Welch’s is the world’s leading marketer of Concord and Niagara grape-based products, including grape juice and jelly. The company produces a variety of other fruit-based products, including 100 percent juices, juice cocktails, and drinks in the following forms: single serve, bottled, refrigerated, and frozen and shelf-stable concentrates. In addition, Welch’s produces a number of fruit spread products under both the Welch’s and BAMA brand names. Welch’s Web site can be found at www.welchs.com.
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