Welch's Brings New "Passion" to its Single Serve Juices and Juice Dr
Mango Passion Fruit newest flavor for on-the-go consumers
Concord, MA, April 22, 2003
As consumers turn to the tropics for the hottest new juice flavors, Welch's is turning up the heat with a delicious new blend of two south-of-the-border tastes. Vibrant and refreshing, Welch's new Mango Passion Fruit captures all the flavor today's on-the-go consumers demand in a convenient, easy-to-use product.
“Welch's is known for pure, natural juices and juice beverages with distinctive taste and great quality that fit today’s lifestyle,” said Hilary Keates, marketing manager, Welch's Single Serve Juices. “We believe Mango Passion Fruit juice drink will tantalize the taste buds, giving consumers the refreshing flavor they seek in their juice products.”
Welch's Mango Passion Fruit is available through direct store delivery, foodservice, and the vending channels. Packaging sizes range from 11.5-ounce cans, 16-ounce glass bottles, 16-ounce PET plastic bottles, and 10-ounce polypropylene containers, all of which provide on-the-go consumers with convenient choices for any occasion.
Mango Passion Fruit is the latest flavor in Welch's Single Serve Juices and juice drinks category, which includes exciting flavors, such as Strawberry Kiwi, Ruby Red Grapefruit, and White Grape Peach, as well as the traditional flavors of 100% Orange, 100% Apple, and 100% Grape Juice.
Welch's is the world's leading marketer of Concord and Niagara grape-based products, including grape juice and jelly. The company produces a variety of other fruit-based products, including 100% juices, juice cocktails, and drinks in the following forms: single serve, bottled, refrigerated, and frozen and shelf-stable concentrates. In addition, Welch's produces a number of fruit spread products under both the Welch's and BAMA brand names. Welch's Web site can be found at www.welchs.com.
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