Welch's Introduces Orange Pineapple Juice In New Size And Packaging

Concord, MA, June 7, 2001

As Welch's second best-selling flavor in its single-serve portfolio, Orange Pineapple has already caught consumers' attention. Now, with the introduction of Orange Pineapple juice drink in 16-ounce glass and plastic bottles, the popular flavor is expected to make an even bigger splash. Currently, Orange Pineapple is available in 10-ounce glass bottles and 11.5-ounce cans.

The addition of Orange Pineapple in its 'on-the-go' size increases Welch's single-serve 16-ounce plastic and glass offerings and marketplace penetration. The new packaging can be found in the vending and convenience store channels.

"Welch's has always been known for great quality, flavor and value. Now we're also adding more variety to our line," said Kim Gendron, Welch's marketing manager, Single Serve. "Faced with the choice of different beverages, consumers can turn to Welch's with confidence, knowing it is a brand name they can trust and enjoy."

Welch's single-serve juices come in 18 fruit variations, including exciting and refreshing flavors such as Strawberry Kiwi, Ruby Red Grapefruit and White Grape Peach, as well as the traditional flavors of 100% Orange, 100% Apple and 100% Grape Juice. Packaging sizes range from 5.5- and 11.5-ounce cans to 10-, 12-, 16- and 24-ounce bottles and 16-ounce plastic, all of which provide on-the-go consumers with convenient choices for any occasion.

Welch's is the world's leading marketer of Concord and Niagara grape-based products, including grape juice and jelly. The company produces a variety of other fruit-based products, including 100% juices, juice cocktails and drinks in the following forms: bottled, refrigerated, single-serve, and frozen and shelf-stable concentrates. In addition, Welch's produces a number of fruit spread products under both the Welch's and BAMA brand names. Welch's web site can be found at: www.welchs.com.

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