Welch's New 14-oz. Single-Serve Sports Sleek New Design First Full-body Shrink Label's Bold Graphics Jump off the Shelf
CONCORD, Mass., March 1, 2007
The shape of Welch's single-serve business is taking a surprising turn. Available this February is a line of 14-oz., single-serve, 100% juices with an entirely new look; one that's sure to catch consumers' attention.
Welch's proprietary design delivers the first panel-less full shrink label in a shelf stable package. The graceful, gently contoured plastic bottle features colorful graphics that make the fruit images appear to jump off the label.
For c-store distribution, as well as mass merchants, club stores, drug retailers and vending operations, the new shelf-stable bottle will stand-out among competitive products with its revolutionary design. According to Jeff McAdams, senior product manager, Single Serve, "This is a category that thrives on innovation. To compete, you need a package that sells itself. Welch's new 14-oz. bottle does just that by jumping off the shelf. Simply put, it makes people thirsty."
Six varieties, all 100% juices, are available in the premium package: Concord Grape, White Grape, White Grape Peach, White Grape Mango Passion Fruit, Orange Fusion, and Fruit Punch. Available where single-serve juices are sold cold, the new 14-oz. will fulfill the needs of on-the-go consumers looking for a healthy, thirst-quenching beverage. Suggested retail price is in line with competitive cold case offerings.
"With single-serve the package is the marketing plan," says Mitch Stoner, Area Manager – Vending at Welch's. "To make sure we had it right, the package went through multiple rounds of testing resulting in extensive customer feedback. And, the verdict is in…consumers love the look, the size, the varieties offered." Stoner concluded, "We know we have a winning product on our hands."
About Welch's
Welch's is the world's leading marketer of Concord and Niagara grape-based products, including 100% grape juice and jelly. The company produces a variety of other fruit-based products, including 100% juices, juice cocktails, and drinks in the following forms: single serve, bottled, refrigerated, and frozen and shelf-stable concentrates. In addition, Welch's produces a number of fruit spread products under both the Welch's and BAMA brand names. Welch's Web site can be found at .
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