Welch's New Dried Fruit Offers Snackers Convenience, Nutrition and Taste
Mixed Fruit and Tropical Sensation varieties available through vending and office-coffee service (OCS) for healthy on-the-go fare
CONCORD, Mass., August 8, 2006
With hectic lifestyles being more the norm than the exception, consumers today demand convenience in the foods they eat. It's not surprising, then, that vending machines and office coffee services are playing an increasingly important role in helping to keep Americans going.
And while obesity and heart disease continue to plague us, nutrition – along with great taste – is a driving factor for the snacks we choose. Welch's, a leading producer of juices, jams and jellies, recently introduced its new Dried Fruit product line to these distribution channels to answer the call of hungry consumers.
Made from real fruit and picked at its peak for maximum quality and freshness, Welch's Dried Fruit is the perfect pick-me-up between meals. What's more, the single-serve pouch delivers a quick and easy way to get nutrients a body needs by providing the equivalent of one serving of fruit. And with many Americans struggling to reach the FDA's recommended 12 servings of fruits and vegetables, the convenience of a product like Welch's Dried Fruit helps bring them closer to that goal.
"Consumers recognize the need for a healthy diet but often don't find the time or opportunity to incorporate one into their daily lives," said Leanne Baxter, product manager, Welch's. "Welch's Dried Fruit will help them meet the need because it is a tasty, nutritious and handy product."
Welch's believes it has the right formula for success in the expanding dried fruit category. "We have an outstanding product, both from a nutrition and taste standpoint, and a brand name that's synonymous with fruit," said Baxter. "When it comes to quality and trust, consumers know they can count on Welch's."
The new items will also be sold in club and food stores to help drive awareness of the line. Dried Fruit varieties are available in single and multi-serve pouches.
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