Welch's Selects Demantra Spectrum's Marketing Planning & Analytics Solution Suite to Maximize Promotional ROI

Demantra Spectrum’s Collaborative Environment Helps Welch’s Synchronize Marketing Programs and Inventory Planning with Production

Cambridge, MA, April 28, 2003

Demantra, the leader in consumer demand-driven supply chain planning solutions, today announced that Welch’s, a leading manufacturer of fruit juice and fruit-based foods, has selected Demantra Spectrum™ to better create, manage and fulfill consumer demand for its entire product range. Spectrum will help streamline Welch's sales and marketing strategies and promotional plans and synchronize these plans with supply chain planning activities to enhance promotional profitability and significantly improve inventory and production planning.

After reviewing solutions from more than a dozen vendors, Welch's chose Spectrum because it best met all of the company's requirements for a fully integrated, collaborative demand, promotion and replenishment planning solution. The company required a solution that would ensure sales, marketing, logistics and finance can share information that is based upon a single data model -- accessible and viewable by everyone. The built-in analytics and business intelligence reporting will allow internal departments and business partners to work together in a live, online collaborative environment to anticipate and share all aspects of market demand with a view toward increasing customer service and revenues while reducing inventories.

Spectrum's Promotion Effectiveness solution will enable Welch's to analyze customer trends to measure both the volume and financial impacts of trade promotions, while its Demand Management solution will allow the company to generate more accurate and reliable demand plans and forecasts, as well as improve and automate customer facing processes such as collaborative planning, forecasting and replenishment (CPFR^®).

"Consumer demand and accurate customer level planning are key drivers in our business, and it is important to not only understand market and customer trends, but also to profitably meet stringent customer service targets" said Girard Liberty, Information Services Vice President and CIO at Welch's. "Demantra Spectrum's collaborative environment will help us streamline operations, as sharing customer and corporate promotional plans across multiple departments will allow us to integrate sales and marketing decisions with our supply chain. This increased visibility into promotional plans and performance will ultimately enable us to accurately monitor and measure the performance of trade and other promotional investments, generate a greater return on promotions, and improve the stability and accuracy of demand signals to our plants."

"As a leading consumer goods manufacturer, Welch's understands that spending promotional dollars effectively and providing the highest possible customer service is a crucial competitive strategy," stated Bill Seibel, CEO, Demantra. "We strive to provide companies in the food and beverage industry with a comprehensive solution that delivers tangible business benefits. Welch's selection of Spectrum demonstrates our ability to provide a solution that lowers operational costs and improves overall business performance."

About Welch's
Welch's, which had sales in Fiscal Year 2002 of $553 million, is the world's leading marketer of Concord and Niagara grape-based products, including grape juice and fruit spreads. The company produces a variety of other fruit-based products, including 100% juices, juice cocktails and drinks in the following forms: bottled, refrigerated, single-serve and frozen and shelf-stable concentrates. In addition, Welch's produces a number of fruit spread products under both the Welch's and BAMA brand names. Welch's web site can be found at www.welchs.com.

About Demantra
Demantra rapidly transforms our clients' businesses into collaborative demand-driven enterprises by providing a single, consistent, demand-based plan that optimizes marketing, inventory and replenishment decisions. Enabling 360-degree visibility into enterprise planning, our collaborative environment combines powerful Marketing Planning and Analytics, Demand Management and Inventory Planning and Optimization solutions needed to manage today's complex supply chains. Demantra has enabled more than 100 Fortune 1000 companies and other global organizations to increase profit margins and significantly drive overall business performance.

Founded in 1996, Demantra has provided proven results to clients including: Hunter Douglas, Gulistan, Dal-Tile, Unilever, Reckitt Benckiser, McCain Foods^**, DeRoyal^** and Firmenich. These leading consumer-brand companies leverage Demantra's solutions to optimize their promotions, inventory and replenishment decisions, realizing 100 to 500 percent ROI within the first year. For more information, see www.demantra.com or contact 1.866.DEMANTRA.

Demantra® is a registered trademark and The Demantra SpectrumTM Suite is a trademark of Demantra, Inc. All other trademarks are the property of their respective owners.

** The demand planning capabilities used by Unilever Best Foods Europe, DeRoyal and McCain Foods are provided by Demantra through our OEM relationship with J.D. Edwards, and are an integral part of the J.D. Edwards 5 Supply Chain Management Solution.

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