Unveiling the deep, dark mystery.
Concord and Niagara grapes, just like those grown by Welch’s family-farmer-owners, provide a mix of plant nutrients (including polyphenols) that act as antioxidants. Vibrantly colored blue and purple fruits, like the Concord grape, provide plant nutrients not found in many other colors of fruits and vegetables.1 But what does this mean? Why is this important?
Antioxidants seem to be everywhere these days… from skin creams to red wine to chocolate bars. And research suggests that there may be reason for all the attention. These sought-after bioactive compounds are naturally found in certain foods and help neutralize unstable molecules – also known as free radicals.
Free radicals are a normal part of everyday life, and your body is dealing with them on a regular basis. In small numbers, free radicals are a not a problem. However, certain lifestyle and environmental factors, such as exercise, pollution and UV rays, can result in the formation of excess free radicals. Over time, an abundance of unchecked free radicals has the potential to impact overall health.
Luckily, science suggests that antioxidants can help reduce free radical activity and support health. Vitamins C, E and A (as beta-carotene), and the mineral selenium, as well as certain plant nutrients (such as polyphenols) all function as antioxidants. Polyphenols are found naturally in colorful fruits, vegetables and in plant-derived drinks like tea, red wine, and grape juice made with Concord grapes.
Welch's 100% Grape Juice made with Concord grapes can be an easy, delicious way to add antioxidants vitamin C and polyphenols to your daily diet.
- U.S. Department of Agriculture - Agricultural Research Service. USDA Database for the Flavonoid Content of Selected Foods Release 2.1. 2007. http://www.ars.usda.gov/Services/docs.htm?docid=6231. Last Updated: Aug. 14, 2010. (Accessed: Sept. 9, 2010).