Welch's P.A.C.K Week

As children head back to school this fall, we are delighted to announce the return of P.A.C.K. Week Program. As September is Fruits and Veggies—More Matters® Month, it's a great way to kick off a healthy school year!

P.A.C.K. Week: Pack Assorted Colors for Kids Week can be declared anytime throughout the year. This easy-to-implement program will help kids learn about the importance of fruits and veggies for good health. Children will be encouraged to pack from home or pick from the cafeteria colorful fruits and veggies that match the designated color group each day. The colors for each day of P.A.C.K. Week are:

Since all forms count - fresh, dried, canned, frozen and 100% juice - it is easier than ever to include more fruits and vegetables in children's diets.

Use the School Nurse Information Guide to help get you started. The Food Service Guide can help get the cafeteria on board, and the Teacher’s Guide and Parent/Guardian Flier can bring the program to life.

For more fun, have children wear something to match the color of the day!

Additional P.A.C.K. Week Details:
This national healthy-eating initiative encourages kids at the elementary school level to eat more fruits and vegetables while at school. This fun and educational program is in support of Fruits & Veggies - M ore Matters Month™ and helps jump start healthy habits that last throughout the year. Last year, hundreds of thousands elementary school children "packed" more fruits and vegetables into their diets, and they had fun doing it.

The focus of P.A.C.K. Week is on eating a wide variety of colorful fruits and vegetables, as each has its own nutritional benefits. To get the broadest range of nutrients, all colors are important - purple, white, red, yellow, orange and green. And kids love eating the rainbow!

Whether children buy lunch at school or "pack" it from home, we want to encourage them to include fruits and vegetables of the color of the day in their snacks and lunches. Many schools are getting on-board with this program as well, and they will be distributing educational materials to help kids learn about the importance of eating more colorful fruits and veggies for good health.

Many schools choose to run the program periodically throughout the year to further encourage healthy eating. Program materials are designed to enable the program to be customized to best fit a school’s particular needs and calendar.

As children head back to school this fall, we are delighted to announce the return of P.A.C.K. Week Program. As September is Fruits and Veggies—More Matters® Month, it's a great way to kick off a healthy school year!

P.A.C.K. Daily Information