P.A.C.K. Week
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As children head back to school this fall, we are delighted to announce the return of P.A.C.K. Week:

This fall, children across the country will be participating in P.A.C.K. Week:  Pack Assorted Colors for Kids Week – September 22-26, 2008!

P.A.C.K. Week is all about packing more colorful fruits and veggies into children’s diets. If you pack a snack or lunch for your child, we’re asking you to pack a fruit or vegetable in your child’s lunch box based on the color of the day. 

Since all forms count - fresh, dried, canned, frozen and 100% juice - it is easier than ever to include more fruits and vegetables in children's diets. 

For children who don’t typically pack a lunch or snack from home, they can make a colorful fruit or vegetable choice in the cafeteria each day

For more fun, have your child wear something to match the color of the day!

Additional P.A.C.K. Week Details:
September 22-26, 2008 marks the 2nd annual national healthy-eating initiative to encourage kids at the elementary school level to eat more fruits and vegetables while at school. This fun and educational program is in support of Fruits & Veggies - M ore Matters Month™ (September 2008) and helps jump start healthy habits that last throughout the year. Last year, hundreds of thousands elementary school children "packed" more fruits and vegetables into their diets, and they had fun doing it.

The focus of P.A.C.K. Week is on eating a wide variety of colorful fruits and vegetables, as each has its own nutritional benefits. To get the broadest range of nutrients, all colors are important - purple, white, red, yellow, orange and green. And kids love eating the rainbow!

Whether children buy lunch at school or "pack" it from home, we want to encourage them to include fruits and vegetables of the color of the day in their snacks and lunches.  Many schools are getting on-board with this program as well, and they will be distributing educational materials to help kids learn about the importance of eating more colorful fruits and veggies for good health. 

While the national program runs during this specific week in September, many schools choose to run the program periodically throughout the year to further encourage healthy eating. Program materials are designed to enable the program to be customized to best fit a school’s particular needs and calendar.

P.A.C.K. Daily Information