Welch's Becomes The Official Juice Of Boston's FleetCenter

CONCORD, Mass. (June 14, 2001) — Boston's FleetCenter is adding another winner to its lineup, and this time it's Welch's -- the world's leading producer of Concord and Niagara grape-based products. Just recently designated as the "Official Juice of the FleetCenter," Welch's will now be offering two flavors -- Fruit Punch and Orange Pineapple -- in 16-ounce plastic bottles, which will be available at all 25 concession stands throughout the sports and entertainment facility.

Since 1998, Welch's has been a sponsor at the FleetCenter with signage in the rink during hockey games. But now, as the Official Juice, that presence expands to include various on-site signage throughout the FleetCenter, along with the sale of single- serve juices at all concerts, Boston Bruins hockey and Boston Celtics basketball games.

"We are excited to have such a significant presence in one of Boston's largest -- and most recognizable -- entertainment facilities," said Kim Gendron, Welch's marketing manager, Single Serve. "It will be a perfect partnership: Welch's, which has always been known for its great quality, flavor and value, and the FleetCenter, known for providing the best in great entertainment whether in a sporting event or concert."

"We're delighted to improve upon our long-standing relationship with Welch's, a well-respected company based in Massachusetts with an outstanding brand," said Peter Weber, senior vice president - Sales, FleetCenter. "With this arrangement, FleetCenter patrons will be able to enjoy Welch's juice drinks for many years to come."

Welch's single-serve juices come in 18 fruit variations, including exciting and refreshing flavors such as Strawberry Kiwi, Ruby Red Grapefruit and White Grape Peach, as well as the traditional flavors of 100% Orange, 100% Apple and 100% Grape Juice. Packaging sizes range from 5.5- and 11.5-ounce cans to 10-, 12-, 16- and 24-ounce glass bottles and 16-ounce plastic, all of which provide on-the-go consumers with convenient choices to fit any occasion.

Welch's is the world''s leading marketer of Concord and Niagara grape-based products, including grape juice and jelly. The company produces a variety of other fruit-based products, including 100% juices, juice cocktails and drinks in the following forms: bottled, refrigerated, single-serve, and frozen and shelf-stable concentrates. In addition, Welch's produces a number of fruit spread products under both the Welch's and BAMA brand names. Welch's web site can be found at: www.welchs.com.
Located in the sixth largest market in the country, the FleetCenter is New England's premier sports and entertainment facility featuring a wide diversity of events -- ice shows, the circus, gymnastics, concerts and Disney shows, along with Bruins and Celtics games.

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