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Welch's Single Serve Gets a New Look and Label Design
New Look for the 11.5-Ounce Is a Perfect Fit for Vending Service
CONCORD, Mass (October 1997) - Welch's unveiled a new, more contemporary look and packaging label on its Single Serve Juices, Juice Cocktails and Juice Drinks at the National Automatic Merchandising Association (NAMA) show on October 16-18th in Orlando, FL. Welch's Single Serve is available in 5.5- and 11.5-ounce cans, as well as 10-, 12-, and 16-ounce bottles. The new Single Serve packaging features a dynamic banner brandmark for Welch's and has been designed to increase brand visibility and strengthen impulse sales at point of purchase.
The innovative package design uses high impact colors in conjunction with a raindrop splash background and larger, more vivid fruit depictions to highlight the wide variety of refreshing flavor selections. Welch's 11.5-ounce Single Serve cans are available in 15 different flavors to meet every taste. The flavors include: Grape Drink, Fruit Punch Drink, White Grape Peach Drink, White Grape Raspberry Drink, Orange Pineapple Drink, Lemonade Drink, Strawberry Drink, 100% Orange Juice, 100% Grape Juice, 100% Grapefruit Juice, 100% Apple Juice, Grape Juice Cocktail, Tropical Juice Cocktail, Apple Cranberry Juice Cocktail, and Pink Grapefruit Juice Cocktail.
Welch's, headquartered in Concord, Massachusetts, is the world's leading marketer of Concord and Niagara grape-based product, including grape juice and jelly. The Company also produces a variety of other fruit-based products including blended fruit juices and cocktails, fruit juices in both the frozen concentrate and shelf-stable concentrate form (JuiceMakers), and an assortment of jams, jellies and preserves under both the Welch's and BAMA brand names.