Meet the Nichols Family
If you visit Nichols Farm, you might see David, Jeanette and Andrew Nichols harvesting grapes. But you won’t hear them. They’ve been at this long enough that each knows their part — David on the harvester, Jeanette driving the tractor, Andrew on the bin — and they can communicate through eye contact and hand motions. That’s what more than 40 years farming together will do.
Coming from David, that’s an understatement. For him and his wife Jeanette, farming isn’t a job, it’s life. And unlike a job, life doesn’t come with breaks. “There’s always something to do on the farm,” David says. Growing the grapes, picking them, trimming the vines post-harvest, then starting all over again. “It’s a never-ending cycle,” he says.
Maybe it’s genetic, because Andrew has inherited his parents’ passion for grape farming. He is the fifth generation of Nichols to grow grapes on this land. For Andrew, it’s rewarding to see people these days caring more about what’s in their food and who grew it. “When I tell people that we grow grapes for Welch’s, and explain to them that Welch’s is a co-op, it makes them want to go buy some.”
That’s how Jeanette explains why Welch’s 100% Grape Juice tastes the way it does, and how it can be so delicious without any added sugar. “We harvest and press the grapes right when they reach that point of delicious flavor that makes Welch’s so distinctive,” she says.